SUNY
Mentor @ Design Works
2021–now
Victoria Honey is an Associate Experience Director in NYC 🗽
Writing
I write about design, visual design, mentorship, and other semi-related topics. Wanna keep in touch – sign up to receive my biweekly emails.
Bio
Victoria Honey is an Associate Experience Director at Big Spaceship 🚀.
I specialize in creating digital experiences that connect people to brands with meaning and purpose.
Being an Associate Experience Director means I've spent the last 10+ years helping various companies advertise, define and evolve their brands. From lipstick shades to airline's loyalty program, agriculture field data to complex financial APIs – I've worked on it all and have loved every moment.
My experience spans categories (finance, non-profit, fashion, restaurants, cosmetics, airline, insurance), business sizes (from early-stage start-ups to global B2B businesses), and accolades (Webby, A-List). Most importantly, I understand the value of focusing an organization on execution requirements today, not just planning for tomorrow.
Some of my favorite things are oat (never iced) lattes, well-curated playlists, books on psychology, and sunny afternoons at Central Park enjoying all of the above.
Mentoring
Beginex
Cohort + Career Mentor
2018–now
General Assembly
Course instructor
2017–2019
I am eager to help those entering the field. I can provide my focus and time in an engaging manner if you're looking for job search preparedness or overseeing your side-project.
Expertise
Strategy
Consumer segmentation
Consumer decision journeys
Competitive analysis
Persona development
Brand stategy
Experience Design
Qualitative / Quantitative research
Concept ideation
Concept prototyping
Testing and refinement
Management
Project management
Roadmap planning
Client and stakeholder communication
MVP development
Clients
*selected
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