Victoria Honey is Design Director shaping digital products and strategies that connect people with brands.

Victoria Honey headshot

Based in New York City.
Resume upon request.

My background bridges branding, product design, and strategy. At the heart of it all, I solve problems to move companies forward.

Recently, I've been leading a global team of designers, strategists, and developers at LUDA. My style is equal parts structure and humanity: setting direction while giving people space to bring their best ideas forward. I believe great work comes from the kind of collaboration that makes a team feel bigger than the sum of its parts.

Outside of work, I enjoy oat lattes (never iced), curating Spotify playlists, psychology books, and sunny afternoons in Central Park.

What I do

Strategy

Defining business vision grounded in research-driven insight

Turning market analysis, analytics, and customer journeys into growth opportunities

Shaping positioning that informs business decisions

Leveraging AI and data analysis for faster and smarter moves ahead

Branding

Translating strategy into identity systems

Brand architecture and positioning that connect brands with audiences

Scaling identity systems; from refreshes to global expansions

Digital product

Directing cross-functional teams to deliver cohesive web and mobile experiences

Setting product vision and directing design, research, and engineering teams

Driving proof-of-concepts that test bold ideas

Leadership

Leading global, multi-disciplinary teams through growth and transformation

Aligning C-suites, stakeholders, and creative teams around a shared vision

Formulating scalable processes and design ops

Mentoring the next generation of design leaders

Some of the clients I've worked with

Starbucks logo
JetBlue
MAC Cosmetics
USB
Google
Chase logo
Macy's logo
Carter's
Gatorade
JPMorgan logo
Dashlane
Understanding Us logo

Mentoring
& teaching

Instructor & Lead Mentor

Beginex (UX Bootcamp)

Cohort Mentor

Design Works at SUNY

Instructor

General Assembly
(Intro to UX course)

My favorite moments are 1:1 conversations. Helping someone land their first UX role, polish a passion project, or feel confident about an interview never gets old.

If you’re breaking into design (or rethinking your career), I’m here.
Shoot me an email.

Field Notes

Design is my professional field. Sheep Meadow in Central Park is my personal one. These notes are from the space in-between.

Victoria's Top 5

Quick to read, biweekly, curated with care, never iced.

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